Benefits of Sponsorship
What are some of the benefits of sponsoring this tour?
For Equipment Manufacturers and Vendors
We will be using your equipment, and if you sign up for an exclusive sponsorship, we will ONLY be using that equipment. For example, if you have camera body & lens exclusivity, we will only use your brand of camera and lens.
If we do not receive exclusive sponsors, we will choose what equipment is used. If provided by a non-exclusive sponsor, we will still publicize our use of the equipment, however, it will be not be as frequent as our exclusive sponsors. For example, an exclusive sponsor will have about 30-days of publicity during the tour. A non-exclusive sponsor will receive about 1 day per $100 of sponsorship-in-kind.
We will be talking about your equipment. When we post on social media, we will mention the equipment used. Other photographers like this sort of information. When someone sees a sharp, in-focus image with impact, they associate that with the make and model of the equipment used.
You will be listed on our web site as a sponsor. This link to your web site will in turn help your company’s search engine placement (i.e. SEO). It will also provide our followers with a link to your products and services.
We are working on scheduling radio and TV interviews along the tour. While we can’t guarantee questions about our sponsors, but when asked we will first mention our exclusive sponsors as we give special thanks.
As we travel Route 66, if you send off with a box of swag, we’ll distribute your branded promotional items along our way. In fact, we’d encourage you to create a promotional item with the US 66 Highway sign on it as well as your logo. That way you’ll give them something they will want to keep.
Will will be loyal to our exclusive sponsors during the tour. We will be speaking at various photography organizations after the tour. During those presentations we will mention all of our exclusive sponsors. After all, the exclusive sponsors are those making this trip possible.
You may also gain a life long customer as a result of your exclusive sponsorship.
For Other Businesses
Other businesses are those who are helping support the tour through contributions in-kind and of cash. This may include in-kind contributions of hotel rooms, gasoline, meals, or cash to cover these expenses.
Exclusivity for this category includes a few items such as our transportation, lodging, gasoline and 4G internet access. That said, we will entertain the possibility of once exclusive sponsor for all travel expenses (which would have to be cash or in-kind plus cash.)
For example, anyone who provides a car for us to drive the entire tour will receive exclusivity for their type of business. For example, if XYZ Dealership provided a car for the entire trip, they will receive exclusivity for the entire trip as well as other benefits. (See sponsorships )
We will daily talk about where we slept, ate, and what other services and products made the tour comfortable that day. When it comes to advertising, our sponsorships are quite reasonable. Brent alone has over 1,600 friends on Facebook, as well as thousands of followers on his personal blog. We expect his friends and followers to help our Route 66 Tour pages to go viral.
When our followers hear of your generosity they will think positively about your products and/or services.