Monthly Archives: June 2017

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Road Trip Logger Available

Road Trip Logger Available

What is a Road Trip Logger?  In preparation for this epic trip I came up with a book for logging miles… and then I added expenses… and then I added photos.  I call it the Road Trip Logger.  It’s available at Lulu Press.   Here’s the link:

http://www.lulu.com/shop/d-brent-walton/road-trip-logger/paperback/product-23222984.html

Inside

Inside you will find 3 pages for each day.  Here are descriptions of each page:

  • Record your start location, start mileage, date, end mileage and ending location, as well as a description of your expenses.  There’s an additional column if you’re traveling with a companion.  At the bottom of the expense table you can total the columns and calculate the difference.  It also tracks the method of payment (i.e. Visa, Cash, MC, etc.)
  • The next page is for tracking your stops.  You can record long/lat coordinates, marker mileage, car mileage, and add a description.  For example…
    • -87.6242613, 41.8795402,  0 miles, 3457 miles, Start of Route 66 in Chicago, IL
  • The 3rd page of the day is for logging photos.  A description of the photo, which camera use used, starting frame number, your flash card used (I number my cards before a trip), and a check box for when you backup the card.  It’s not meant to document EVERY frame shot, but when you start a new location or subject.

There are 87 pages which means it covers 29 days.  (Yeah… I was hoping for 31 to cover an entire month, but the printer’s limitations were 87 pages max.)


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A Day on Route 66

A Day on Route 66

When I tell people about this project, they wonder what Paul and I will be doing for 30+ days.  A day on Route 66 will go something like this…

  • 5:15 a.m. (i.e. about 1 hour before sunrise):  Paul and I will rise so we can be there to capture the rising sun over whatever city we’re in at the time.
  • 6:15 a.m. (approx. sunrise):  We’ll be out on Route 66 taking photos as dawn breaks on Route 66
  • 7:30 a.m.  Grab breakfast at a local Route 66 diner
  • 9:00 a.m.  Get ready to move on to our next location
  • 10:00 a.m. We’ll motor on down the road shooting as we go
  • noon – lunch at a Route 66 diner
  • 1:00 p.m.  This isn’t the best time of day to shoot, so we’ll use this to rest and relax, get images backed up, etc.
  • 4:00 p.m.  Looking for a diner to eat dinner at, and shooting pictures as we look
  • 6:00 p.m.  Out shooting on Route 66 to catch the sunset
  • 8:00 p.m.  Taking some night shots on Route 66 to catch those neon signs
  • 9 – 10:00 p.m.  Call it a day after publishing our blogs and vlogs for the day.
copyright 2017 db walton

Cool Springs on Route 66

Time

Time isn’t cast in stone.  As we journey much of our schedule will be determined by what we see, and how long it takes to photograph it.  I hope we can stick to our published schedule, but there might be some give and take.  There are parts of the country I haven’t explored and they could be boring, or they could be exciting.  As a result, we won’t know until the time arrives.

You also lose track of time when you are photographing something of interest.  Therefore, we could get sidetracked while photographing something and set our entire schedule off by a couple of hours.

 


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Black Tape and Non-Sponsors

Black Tape and Non-Sponsors

What’s black tape and who are non-sponsors?  Those are two questions I will answer today.  Keep reading to find out more.

Black tape sounds like it is related to red tape, but it’s not as complicated as red tape.  In this case black tape is black masking tape.  We’ve all seen that blue stuff they sell in the paint section of the hardware store.  Think of that, but only think of it as jet black.

This is a great marketing and advertising opportunity.  It’s unique.

Route 66 and Black Tape

What the scrud does black does black tape have to do with Route 66?

copyright 2017 db walton

Black Tape In Use

Black tape is what all of our equipment will have over the logos of the equipment we use.  Just like in TV shows when you see someone shooting a dSLR camera and you can’t see what brand it is… yeah… that’s what black masking tape was invented for – covering logos.

This resolves an issue of unauthorized use of trademarks.  The resolution to this is simple…

If you want us to show your equipment and talk about it, you want to sponsor us.    Sponsorships start at $100 and go up to $3000, and are accepted in trade or kind.  (Note, sponsorships in kind must be of equipment that we can use on the trip.)

Non-Sponsors

Non-sponsors are those who are not supporting this venture.   As we travel along, if you change your mind about sponsorship, you can shoot us an e-mail.

So, let’s think about this…

Suppose Brent has $5000 worth of camera around his neck, and black masking tape is covering all the branding on the camera.  He’s photographing a model at an iconic location and someone wonders, “What camera is he using?  Those images are great!”

As a result, those would-be buyers will be left in the dark.  Sad, isn’t it?

Easy Resolution

The resolution is easy.  Here is how you get us to remove the black tape.  Because trademarks and logos can be touchy situations, please read carefully…

  • We need a letter authorizing and releasing us from any liability associated with display your logo and trademarks as displayed on your equipment.
  • You need to sponsor our Route 66 2017 Tour.  He’s a brief summary of what it takes…
    • $100 gives you a mention on one specific day of our tour, and we remove the black tape starting on that day, and for the remainder of the trip.
    • Additional $100 contributions give you additional mention.  $100/day.  (Mention means we specifically mention your product and company name during our daily video and in our blog.  We will include links too.)
    • $3000 gives you exclusive daily mention for the entire trip.  We will mention your company/products daily.  We will not mention any competitor in that category.  (See below for a list of categories.)
    • The amounts listed above can be in the form of a company check (must be received by 8/20/2017), a gift card (i.e. Visa gift card), or in kind (i.e. give us the equipment you want us to use.  Retail value will be considered the same as cash.).
    • AND… most importantly… Each day you sponsor you receive license to USE ANY OF OUR PUBLISHED IMAGES SHOT ON THAT DAY.  (We will provide you with a download code to download them and use them to promote your company.)    Why would we do this when a license like this normally cost as much as $1000/image?   Because we want to get people excited about Route 66.
Categories

Here are the categories where exclusivity can be granted…

  • Camera bodies and lenses
  • Portable lighting equipment
  • Camera portage (i.e. camera bags)
  • SD cards (high speed suitable for 4K video, 32GB and larger)
  • Laptops or large tablets
  • USB storage drives (2TB drives and larger)
  • Internet access (mobile hotspots and bandwidth)
  • Automobile transportation (i.e. rental cars, manufacturer loaner car, etc.)
  • Gasoline (any U.S. oil company who can guarantee us gasoline for the entire trip will be exclusive)

And, here are the non-exclusive categories…

  • Lodging – mention will be by the sponsor who paid for that night’s lodging.  Sponsorship based on 2 hotel/motel rooms per night.
  • Meals – mention based on who paid for the meal(s).
  • Logo wear – want to send us branded logo wear?  Contact us.
  • Non-specific expenses – any company’s contribution can earn mention at the rate of $100/day.